The next-generation video codec Versatile Video Coding (VVC) (H.266) offers significant technical advantages over its predecessors HEVC (H.265) and AVC (H.264) and competitors (eg, the proprietary codecs AV1 and VP9). Finalized in October 2020, VVC can achieve the same level of perceptual quality as prior video codecs with up to 50% improvement in video coding efficiency, supporting 4K and 8K ultra high definition and high dynamic range. The standard’s designers created it from the ground up with new applications in mind, hence ‘versatile’ in its name.
SEP owners and implementers alike will have to consider the depth and strength of one another’s SEP portfolios. Complicating this effort is the fact that the universe of VVC SEPs is unknowable thus far. The patent declaration data for VVC –promulgated by the standards body ITU-T and the consortium Joint Video Experts Team (JVET) – is incomplete, as ITU-T does not require SEP owners to identify specific patents as essential. One approach to identifying VVC technology leaders is to analyze the involvement of companies in the development of the VVC standard. This approach assumes a correlation between a firm’s apparent influence on VVC and the strength of its VVC SEP portfolio. JVET is contribution-based, which means that member companies can submit technical proposals for inclusion in the standard on approval by the membership. The resulting final VVC specifications have thus been reviewed by all participants in VVC standardization – a significant cross-section of all global video compression expertise. As the experts usually work for companies in competition with one another, JVET is both collaborative and competitive.
With multiple reports published by many different entities on VVC leadership, it is hard to know who to believe, as there is little transparency about where the data comes from and what types of analysis were applied to retrieve the results let alone how to try to reproduce any of such analysis yourself. Most of the time understanding these areas of SEPs, standards and patents requires access to multiple databases, valuable time of your subject matter experts as well as in- and outside counsel. At the end it can appear that you are spending way more resources on gathering the data rather than gaining actionable knowledge from it to understand what it means to your business, your portfolio, and your strategy. In this webinar we aimed to provide you with best-in-class techniques for understanding the world of VVC in such a straight-forward way, that even you will have the time and skills to do it.
In this webinar we show:
- Why VVC will become relevant to humans and machines?
- SEP declaration data for VVC (H.266) – access and limitation.
- How to identify VVC (H.266) declared patent portfolio?
- How to identify VVC standards contributions?
- How standards contribution data allows to predict SEP ownership?
- How AI based prediction allows knowing what is truly essential?
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