Innovation is today’s one key factor when it comes to defy competition and is a crucial investment in the future. The iENA –  trade fair for “Ideas – Inventions – New Products“ – has been the leading platform for international marketing inventions and new product ideas from all around the world for more than 60 years. From October 29 to November 1, 2015, the trade fair attracted yet again inventors, innovators, patent exploiters and licensing agencies as well as experts from science and practice from 40 countries. Tim Pohlmann, CEO of IPlytics GmbH was invited the IP analytics expert to share valuable insights on new methods of patent analysis with exhibitors and visiting professionals in a panel discussion. 

Protecting intellectual property plays a significant role in today’s knowledge society. The risk of copying and counterfeit is very high. This is why at iENA, German and foreign associations and experts involved in the field of intellectual property provided support on the topic of patent rights, financing and professionally marketing inventions. One major forum was the newly introduced stage program “Transfer of Knowledge –  Live“, providing interesting lectures and discussions on the subject of patents and IP analytics. Dr. Tim Pohlmann, CEO at IPlytics GmbH, was invited to show case IPlytics Platform, a new analytical tool that connects data on world-wide patent files with information on standards, products, scientific publications as well as market data on M&A deals or investments.

iENA is considered to be one of most significant sector events for inventors around the globe. The spectrum of about 700 inventions from exhibiting inventors from 40 countries ranged from high-tech problem solutions up to smart ideas for everyday use. However, frequently there is a lack of know-how when it comes to market innovations. While filing is an important precondition to protect a valuable idea, commercializing the innovation of the often bigger challenge. In this regard IPlytics presented its new analytics tool which helps to identify the relevant market player, to spot new trends and to monitor market developments. Patent attorneys, as well as patent exploitation agencies tested IPlytics at the trade fair and found its functionalities a great improvement to understand how to commercialize the relevant IP.